Responsive Direct Mail

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CCH
 

Campaign Results

Subscriptions grew by 15% with warm leads added to the sales pipeline for future conversion.
American Express
 

Campaign Results

Initial Conversion met objective. Retention objective achieved through reduced churn and positive customer feedback.
AAP
 

Campaign Results

Subscriptions beat campaign expectations by 25%.
 
ANZ
 

Campaign Results

An lift in response proved that reducing total spend and only targeting one gender was a success.
Canon
 

Campaign Results

300% lift in leads above Camapign objective keep sales busy.

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CommSec
 

Campaign Results

The seed planted, enquires surpassed objectives by 25%. Investors converted at a rate of 6% above expectations.
 
HCF Eyecare
 

Campaign Results

An increase in member visit was recorded well passed traditional campaign visit periods.
HCF Eyecare
 

Campaign Results

In addition to winning a Catalogue Award the Suncare campaign saw some higher price-point sunglass brands run out of stock - unprecedented!
Hitachi
 

Campaign Results

As a lead generator this pack worked hard delivering over 40% more leads than past activity. A lift in product awareness was also noted when sales team followed up non-responders.
 

 

IMB
 

Campaign Results

Branch Managers equipped to follow up Applications.

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ING
 

Campaign Results

Take up of the policy met campaign objective and a huge response requesting the full series of Fact Cards ensured plenty of leads for future campaigns.
Johnson&Johnson
 

Campaign Results

75% of Optometrists implemented the campaign stating it was an affordable and easy marketing solution that could be implemented by their staff. J&J saw a spike of 2% in immediate sales.
 
Visa
 

Campaign Results

Usage and dollar violumes increased by 12% YoY. The microsite captured more data for future campaigns.

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BPAY
 

Campaign Results

The overall growing usage of BPAY also helped contribute to the success of this payment product.
Royal Doulton
 

Campaign Results

Although the sale was due to run for two weeks stocks sold out well in advance.
 
AAP
 

Campaign Results

Leads generated helped drive early adopters and trial of service. The captured database of enquiries built a list of leads for nurturing.
ACE
 

Campaign Results

Churn was reduced by 45%. New leads were generated through word-of-mouth lifting end of year results by a further 3%.
AAP
 

Campaign Results

Churn was reduced by 15% compared to past policy changes.
 
American Express
 

Campaign Results

So successful in the Australian market, this pack was rolled out to New Zealand Card Members.
American Express
 

Campaign Results

Segment targeting proved accurate with response 5% above expectation.
American Express
 

Campaign Results

Not only was the campaign objective achieved but 'socialising' of the product offer was identified as recipients became product advocates passing onto their peers for consideration.
 
American Express
 

Campaign Results

Ongoing drip feed of applicants at a very low cost per conversion.
ANZ
 

Campaign Results

A healthy conversion to sale was supported by a significant lift in leads generated for future Nurturing.
ANZ
 

Campaign Results

An lift in response proved that reducing total spend and only targeting one gender was a success.
 
ANZ
 

Campaign Results

The Capital Asia Fund was oversubscribed in the 8 week campaign period. Ongoing enquires continue.
Canon
 

Campaign Results

The Capital Europe Fund was fully subscribed within a 6 month period following campaign launch. Ongoing enquires continue.
GrainCorp
 

Campaign Results

Over $24mill in funds raised for the launch of the farmers fund in the 1st year.
 
GrainCorp
 

Campaign Results

Growers reported the CD a huge success as they could make their decisions before they reached the grain silo facilities minimising their confusion and stress.
HCF Eyecare
 

Campaign Results

In addition to regular members a lift of non-members visits by 4% kept optical dispensers busy.
HCF Eyecare
 

Campaign Results

Postcards cost effectiveness consistently drive quality results.
 
HCF Eyecare
 

Campaign Results

A 21% lift in eye examination take up (against past eye examination reminder cards) justified extra marketing spend.
IMB
 

Campaign Results

The success of Recovery Care was measured in two area: 1. applications where budgeted objectives were met and 2. lifting brand comfort knowing that a smaller regional financial institution could meet a wide range of customer needs
ING
 

Campaign Results

Important outcomes included high take-up of entry point cover (allowing for future Cross-Sell and Upgrade and interestingly response from farmers who were not on database but had information referred to them from Direct mail pack recipient.
 
ING
 

Campaign Results

A guide to the success of the campaign was the need for sourcing an additional bulk quantity of leather attache to meet demand.
ING
 

Campaign Results

The proposition struck a chord with a higher than campaign objective take up. Further a great number of conversion occurred when each request for 'series of free flash cards' was courtesy called back to ensure we had the right address details allowing the product benefits to be explained again in detail and any customer concerns alleviated
Johnson&Johnson
 

Campaign Results

The success of the campaign wa measured in two ways: 1 As a low cost professional campaign Optometrists got on board recognising J&J's support that would be unaffordable on their own. 2. Over the 12 month campaign period Acuvue remained in its leading contact lens position with sales increasing across the range.
 
Mortgage Choice
 

Campaign Results

As a test Direct Marketing proved a viable channel option. A future rollout delivered improved outcome taking learnings from leads generated during test.
Sydney Eye Hospital
 

Campaign Results

Initial leads generated (attendees to launch event/email-phone enquiries/referrals) accurately matched the 'best client profile' criteria.
Teachers Health Fund
 

Campaign Results

New Members beat campaign expectations by 15%.
 
Royal Doulton
 

Campaign Results

New Customer Online sales (and enquiries) proved a percentage winner over retail sales.
 

 

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