Data Sourcing, Email, Direct Mail, Landing Page, Flash Animation Product Detailer, Social Media, Teleprospecting, Sales Collateral
Proven Strategy
Often the key influencer is critical to getting the decision maker to approve the sale. The brand proposition ‘I started the revolution’ made the key influencer the hero.
Customer Pathway
An eDM teaser was sent to 3 key stakeholders (CIO, CFO and User) warming them up. A 3D Direct Mail cut-through highlighted product benefits and identified the User as the HERO when they proposed savings to CFO and improving IT outcomes to CIO. TeleProspecting opened the door for sales leads. A online demonstration delivered the key benefits entertainingly.
Improved Results
300% lift in leads above Campaign objective keep sales busy.