Direct Mail, Landing Page, Social Media
Proven Strategy
Often the start of a purchase at HCF Eyecare is an eye examination. Reminding members through a simple creative proposition that their 'eyes are a precious asset' and underpinning this health message with a medical inference that HCF Eyecare is a 'trustworthy health provider' positions the brand well.
Customer Pathway
A direct Mail pack containing a variable data referencing the time since last eye examinations is included with a product brochure showcasing latest trends. A Landing Page allowing members to book in and supporting Facebook Posts build reach and frequency.
Improved Results
A 21% lift in eye examination take up (against past eye examination reminder cards) justified extra marketing spend.