Direct Mail, Online Direct Response Advertising, Sales Collateral
Proven Strategy
With growth in Europe investors were looking for a safe way to spread their portfolio with minimum risk. Small to medium investors, trusts and companies CommSec customers were targeted. Research suggested there was an appetite in the market so a online Direct Response Advertising campaign was launched as a test.
Customer Pathway
Online banner ads drew in enquiries who were then sent an information Direct Mail pack which directed them to the Landing Page for details. High volume CBA branches also carried POS material.
Improved Results
The Capital Europe Fund was fully subscribed within a 6 month period following campaign launch. Ongoing enquires continue.