Direct Mail, Email, Landing Page, Online Interactive Game-Application, and In-Store POS
Proven Strategy
With most credit cards heavily promoting at peak Christmas period to increase the usage of the credit union visa card among low to middle-end consumers required a brand proposition to ‘rewarding oneself’ when giving to others - so you don’t need to rely on Santa.
Customer Pathway
An integrated campaign to an strategically segemented list via online and drect mail increased interested. An online interactive game demonstrated the rewards of using the credit union VISA card. In-store POS and take-ones helped spread the word.
Improved Results
Usage and dollar volumes increased by 12% YoY. The microsite captured more data for future campaigns.