With promotional activity of
most brands at their peak during Christmas, our campaign managed to break through the clutter with the use of a message that went against the clichéd messages of Christmas such as ‘giving’ and ‘spending’ and instead promoted ‘receiving’ and ‘rewarding oneself’. This message was further enhanced by the use of a prize incentive and a Microsite with an interactive game that demonstrated the rewards of using the credit union VISA card. The increasing hits on the Microsite were testimony to the increased awareness this campaign generated.