MindWorks can enhance communication planning using the following tools:

MindStage™
To assess where the customers are at, in the buying process. Highly effective for B2B marketing.

MindWheel™
To help determine the Communication Strategies and Tacticts to be implemented.

MindMapping™
To find ways to accelerate the buying decision.

These tools have applications in both B2B and B2C planning.

Discovery
The Discovery Stage is
a fact-finding mission where MindWorks, in consultation with the client, collates critical information needed
to arrive at effective Direct Marketing solutions.

The Discovery is offered on two levels depending on client needs:

Macro Level – Where the client requires entire Communication Plan Development. This level involves collating relevant information from Business and Marketing Objectives to SWOT analysis and from historical communications activities and results to the marketing budget.

Micro Level – Where the client requires singular Communication Brief Development. This level involves collating relevant information from target market insights to brand style guides.

Discovery enables MindWorks
to effectively make recommendations on how
to best deliver improved Direct Marketing results.