The media and PR world is all about tight deadlines and frenetic activity. We created a theme for the live demonstration of the product with the message –  ‘software that could restore your inner peace’ (to appeal to the largely female audience). A cut-through yet low cost direct mail invitation was sent to select media and public relations professionals, designed to look like a pack of incense sticks, in keeping with the theme.
The result: a live demonstration that was well attended (where the aromatic wafts of incense helped further promote the ‘inner peace’ theme).